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MBA COMPETITIVE INTELLIGENCE AND CORPORATE WARFARE

“TO MANAGE CHANGE AND UNCERTAINITY”

http://www.amity.edu/aici

To mitigate risks of globalization for multinational companies this MBA program offers specialization in Competitive Intelligence and Corporate Warfare with additional specialization in Marketing and Sales.

Program Focus

In particular, it focuses on:

• Competitive Intelligence
• The principles and techniques of Corporate Warfare
• Identification of gaps in the market
• Identification of new markets
• Competitive analysis and strategies
• Strategy and tactics
• Corporate blind spots
• Strategic cost – reduction
• Change management
• Political, social, economic, environmental, legal, technological and other relevant factors that affect businesses

Why is Competitive Intelligence & Corporate Warfare important in today’s business world

Today’s business world is satiated and there is competition everywhere. This program recognizes and deals with the same. By providing competitive analysis, our students develop a broader understanding of the market, while keeping one step ahead of the competition.

And even studies have shown that Fortune 500 companies place high value on managers who can outperform their rivals and create sustained revenue growth for the organization at the same time.

Collaboration with French School

In order to facilitate international academic exchange, to develop academic relationships and in support of collaborative activities, Amity Global Varsity for and behalf of Amity Institute of Competitive Intelligence and Ecole Internationale Des Sciences De L'Information for and behalf of Mastere Specialise En Intelligence Economique have signed a Memorandum of Understanding.

It has been agreed that every effort will be made to encourage productive relationships in all Competitive Intelligence related fields identified by the interested members of the collaborating institutions. Linkages will be strengthened by personnel visits and exchanges.

Leading Management Consultants and Competitive Intelligence Experts on the Panel of Amity Institute of Competitive Intelligence :

1. BG Avner Barnea, Israel
2. Nicole Beauvais Schwartz, France
3. Arik Johnson, USA
4. Rob Duncan, Canada
5. Pierre Memheld, France
6. Sascha Heylmann, Germany

100% Placements

Leading companies where some of our alumni are working :

• DSM
• CII
• FICCI
• Emaar MGF
• DLF Universal Ltd
• Pepsi
• Haier

Eligibility: Graduate / Post Graduate in any discipline with minimum of 50% marks

Mode of Selection: CAT (75%) / MAT (500) / GMAT (500) OR AMCAT on the day of the interview.

CONTACT: Vivek Raghuvanshi

Email: vraghuvanshi@amity.edu

Mobile: 9810799325

Vivek Raghuvanshi PROFILE:

http://competitiveintelligence.ning.com/profile/VivekRaghuvanshi?xg_source=activity